SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo.
Organic results are the results that appear in search engines for free based on an algorithm. Paid search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines.
Your business needs a social media presence. It doesn't matter if you are a small start-up or a large national company. Social Media should be an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase brand awareness, and boost leads and sales.